Brad Sewell got his start as an engineer at Apple, making iPods and iPhones, and this week he’s officially launching his answer to IKEA, simply called Campaign. Campaign is a line of furniture that claims to be even easier to ship and assemble than anything on offer at the Swedish furniture behemoths. Sewell and company say that their sofas and chairs that can be put together, without any tools, in just a few minutes. Better yet, they aren’t being shipped across oceans to get to you, as they are all designed and manufactured in the United States. Want another reason to be interested? Campaign does offers free shipping and returns on all products.
Sewell says that the idea Campaign customer is a design lover who has the taste (but not the budget) of consumers who might shop at higher end furniture design shops. “IKEA leaves much to be desired in terms of an assembly experience. If you do the cost analysis, the shipping and your time would make that piece way more than it’s going for,” he says.
“Whether it’s your favorite coffee shop in Brooklyn or a hotel lobby in San Francisco, or a bar in downtown Los Angeles or a startup’s lobby, we really want to curate list of great places to showcase a few pieces. So your buying experience would be visiting the website, seeing all the features, and then seeing a list of locations where you can try them out,” he says.
In keeping with what we like to feature here at Furniture Home Design, Campaign’s very eco-friendly furniture is made of recyclable laser-cut steel tubing and organic cotton. As of this moment, there are just three furniture pieces available: an armchair for $495, a two-seater loveseat for $745 and a three-seater sofa for $995. Sewell has big plans for Campaign, though, and plans to soon add dining furniture next, with more and more pieces to come.