Every year, Pantone – the color experts – release a statement revealing the upcoming year’s official color. This year, they’ve announced two. Serenity, which is a soft light blue, and Rose Quartz, a very gentle and warm pink. Pantone picks this yearly color based on what they think will be a relevant choice for the upcoming year’s trends in fashion, home décor and multiple design disciplines.
In their annual press release today, Pantone’s Leatrice Eiseman, executive director of the Institute, explained their decision this year to include both colors.
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design,”
“This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumers’ increased comfort with using color as a form of expression which includes a generation that has less concern about being typecast or judged, and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
The 2015 color of the year was Marsala, an deep and sultry red.